Branding & Marketing Strategy of Spicy Up

This poster presents the branding and marketing strategy of Spicy Up, a homemade spicy snack offering various spice levels and unique flavors. Using the STP approach (Segmentation, Targeting, Positioning), the product targets young adults and urban consumers who actively engage with social media trends.

With an affordable price range, online distribution, and engaging promotions such as the Spicy Challenge, Spicy Up establishes a strong brand identity in the competitive snack market. The strategy focuses on digital marketing, influencer collaborations, and interactive campaigns to build brand awareness and customer loyalty. This approach ensures that Spicy Up remains relevant and appealing to spice lovers seeking a fun and flavorful snacking experience.